From Respiratory Therapist to Healthcare Entrepreneur: Lily Beltran’s Journey at Luna

Lily Beltran, president and co-founder of Luna, is helping reshape how patients access outpatient physical therapy through a technology-enabled, in-home care model. With experience spanning respiratory therapy, hospital quality management and healthcare operations, Beltran brings a clinical and business perspective to the company’s expansion.

Founded in 2018 and based in Nashville, Tennessee, Luna connects patients with licensed physical therapists who provide personalized treatment at home. The company reports completing more than 1.2 million visits, reflecting growing interest in alternatives to traditional clinic-based rehabilitation.

From Clinical Care to Healthcare Leadership

Beltran began her healthcare career as a registered respiratory therapist, working in intensive care, trauma and pediatric settings. Her direct experience with patients shaped her understanding of healthcare delivery and the challenges faced by clinical teams.

She subsequently became director of cardiopulmonary services at a children’s hospital before moving into hospital quality management. Her responsibilities expanded to regulatory compliance across three Southern California hospitals.

After relocating to Northern California, Beltran joined Adventist Health’s corporate office as a senior analyst, supporting organizational leadership through clinical quality metrics and performance analysis.

Her academic background includes a bachelor’s degree in marketing, an associate degree in respiratory care and a Master of Business Administration from the University of Phoenix.

This combination of clinical and operational experience prepared her for leadership in a healthcare business focused on improving access and service delivery.

Building Luna’s In-Home Physical Therapy Model

Beltran joined Luna because of its approach to delivering outpatient physical therapy beyond conventional clinical settings.

The platform enables patients to receive one-on-one treatment at home while allowing therapists greater flexibility in managing their schedules.

Luna reports working with more than 20,000 referring physicians and a nationwide network of thousands of physical therapists. Its healthcare partnerships include organizations such as Providence and Duke Health.

Beltran’s operational responsibilities have included revenue cycle management, therapist acquisition, clinical services, credentialing, partner relationships, scheduling and physician engagement.

These functions are central to coordinating patient access, supporting clinicians and maintaining service quality as the company expands.

Combining Technology With Patient-Centered Care

Luna uses technology to coordinate appointments, connect patients with therapists and support the delivery of personalized rehabilitation services.

The company reports a Net Promoter Score of 88 and a patient satisfaction rate of 99.7%. It also says it has received recognition through the Centers for Medicare & Medicaid Services’ Merit-based Incentive Payment System for quality performance.

These company-reported measures illustrate Luna’s emphasis on patient experience and clinical performance, although satisfaction metrics alone do not establish comparative treatment effectiveness.

Luna was also recognized among Fast Company’s Most Innovative Healthcare Companies in 2024.

For Beltran, the appeal of the model lies in connecting clinical care with operational efficiency while supporting the professionals delivering treatment.

Expanding Access to Physical Therapy

Access to rehabilitation can be challenging for patients facing mobility limitations, transportation difficulties or demanding schedules.

By bringing therapists directly to patients, Luna seeks to reduce some of these barriers while providing an alternative to clinic-based appointments.

Beltran’s leadership reflects a career built around improving healthcare quality, supporting clinical teams and strengthening organizational performance.